While S'well positions itself as a fashion brand, S'ip, the mass market sub-brand defines itself as a happy graphic, colorful brand. Each Season, S'well will design a trend conscious collection while S'ip extends it's collection with simple colorful patterns that appeal to a younger audience.

WEBSITE  A temporary website was developed presenting the upcoming collection.

WEBSITE
A temporary website was developed presenting the upcoming collection.

EMAIL  Launch emails highlighting colors and patterns of the brand.

EMAIL
Launch emails highlighting colors and patterns of the brand.