Cotton made in Africa has set itself the goal to sustainably improve the living conditions of cotton farmers in Sub-Saharan Africa. CMiA's commitment is based on the principle of helping people to help themselves through trade: African smallholders learn about efficient and environmentally friendly cultivation methods through agricultural training provided by our experts. At the same time, CMiA establishes an international alliance of textile companieswhich purchase the Cotton made in Africa.

A giant mural was developed to showcase the integration of Cotton Made in Africa into the bigger picture of the Otto Group and global sustainability.